Awards reveals have struggled to draw and maintain viewers’ consideration for the final couple of years. The 2023 Grammy Awards on Sunday, February 5, was really capable of do each. The sixty fifth Annual Grammy Awards was the most-watched Grammys since 2020. In line with CBS, the Trevor Noah-hosted televised award present loved a 30% enhance in viewership from final yr’s stay ceremony, and the Paramount+ livestream was the biggest live-streaming viewers throughout Paramount+ and CBS platforms within the streamer’s historical past.
The Grammys was the most-watched program on Sunday, the community introduced February 6, with over 12.4 million viewers, the biggest viewers for the Grammys within the final three years, based on Nielsen time zone-adjusted quick nationwide rankings for the night. Dubbed Music’s Greatest Evening, the yearly occasion continues to be the most-watched music awards present.
On Paramount+, energetic subscription households have been at an all-time excessive for the occasion, up 42% in stay viewership. And on social media, the Grammy Awards had an estimated 66 billion potential impressions (the estimated quantity of people that may need seen posts associated to this matter), and #Grammys was trending within the prime 10 for 18 hours, peaking at No. 1.
The occasion is now the No. 1 social leisure occasion of 2023, however there are nonetheless main televised occasions like Tremendous Bowl LVII (Sunday, February 12) and the Oscars (Sunday, March 12) to come back.
The theme of Music’s Greatest Evening have been shock wins. Harry Types was a serious upset, successful Album of the Yr over the presumed winner Beyoncé, who broke the report for many Grammy wins in historical past in the course of the February 5 ceremony. Bonnie Raitt herself was shocked to have received Music of the Yr, and Lizzo was shocked to have snagged Document of the Yr. A pleasant shock was 23-year-old jazz singer Samara Pleasure’s win for Greatest New Artist.
The night additionally included an epic medley celebrating 50 years of hip-hop, a rousing opening quantity from Unhealthy Bunny, a refreshed In Memoriam efficiency format that viewers beloved, and a particular efficiency from Stevie Surprise with visitors Smokey Robinson and Chris Stapleton (who will quickly sing the Nationwide Anthem on the Tremendous Bowl).
A choose group of superfans was additionally chosen to make the pitch for why their favourite artist ought to win Album of the Yr. The group was invited on stage to current the evening’s greatest award by Noah, and the eldest of the group bought to announce that Types would take house the gold excitedly.
sixty fifth Annual Grammy Awards, Streaming Now, Paramount+
- 2023 Grammy Awards Hit 3-Yr Excessive for CBS
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