Digital design skills are considered essential to effective communication, but AI design tools can help those who lack skills in this area.
There was a time when digital design was left to digital designers, but those days are long gone. Now, many companies expect their employees to have ‘creative’ skills to be effective communicators.
According to Canva’s Visual Economy Report, about 92 percent of global business leaders expect that, to be effective communicators, employees must have “at least some” digital design skills. Among other things, that means the ability to creatively put together a presentation, present data in a visual way in a report, or create a compelling visual asset for articles, HR job posts, or many other purposes. But what about those of us who have little to no design skills?
In Canva’s report, about 90 percent of business leaders said that AI has improved the quality of visual content, so it would seem that AI might be the answer.
According to a news release from Canva, “Generative AI offers businesses tremendous opportunities to scale their content at a level of efficiency never seen before – from marketing teams leveraging AI for content creation to sales professionals improving the quality of a pitch presentation or enablement deck. The power of AI lies in its ability to transform a single asset into countless variations, generating everything from motion and images to translated, resized, and repurposed materials.”
For example, Canva’s Magic Studio, which the company claims has been used over 7 billion (yes, billion with a ‘b’) times, can help write social media posts, create custom content, and even generate images that are all “on-brand” according to style guidelines that you can control. And there are plenty of other AI-enhanced design applications available on the web, too.
I guess the takeaway is that the power of AI means you don’t necessarily need to be (or to have) a digital designer to be an effective communicator. Instead, you just need to choose a tool that can fill in the gaps.
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- 92% of Global Business Leaders Expect Employees to Have This One Tech Skill
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