Beyoncé teased, introduced and dropped new music within the span of lower than an hour throughout Sunday’s Tremendous Bowl.
“Okay, they prepared! Drop the brand new music,” Beyoncé says within the last seconds of a Verizon commercial that aired throughout the third quarter.
Social media, already buzzing from the Super Bowl action on and off the sector (star-studded stands, halftime present and commercials included), went into an extra frenzy.
Inside minutes, Beyoncé’s accounts had made it official.
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The star posted a minute-long video to Instagram displaying a taxi with a Texas vainness plate (“HOLD-EM”) driving by dusty roads, previous radio towers and an indication for “Radio Texas.”
It ends with a crowd gathered in entrance of a billboard of her waving subsequent to the phrases “Texas! Maintain ’em,” as a track with these phrases begins to play. The video ends with: “act ii” and the date March 29.
Her official website advertises the identical video and date, in addition to the identify of two songs: “Texas Maintain ‘Em” and “16 carriages.” Thirty-second snippets of each songs had been posted to Tidal shortly thereafter. Then the complete variations dropped on Spotify and YouTube.
The accompanying photos present Beyoncé sporting cowboy hats and different decidedly Western put on.
Notably, Beyoncé advertised her 2022 album Renaissance as “act i.”
It won the Grammy for greatest Dance/Digital Music Album in 2023, a record-breaking thirty second for the Houston-born icon.
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