Ford Creates Latitude AI Subsidiary To Develop Superior Driver Help Tech

Latitude AI is a brand new, wholly-owned subsidiary of Ford with a particular give attention to creating hands-free, eyes-off-road driver help tech. The crew consists of 550 staff previously of Argo AI with expertise in machine studying, robotics, mapping, and sensors.

“The experience of the Latitude crew will additional complement and improve Ford’s in-house international ADAS crew in creating future driver help applied sciences, in the end delivering on the various advantages of automation,” stated Sammy Omari, Latitude’s CEO and government director of ADAS applied sciences at Ford.

Latitude AI’s work will embrace creating developments for Ford’s BlueCruise driver help tech. It can give attention to automating motoring throughout tedious or annoying instances like bumper-to-bumper site visitors and on lengthy stretches of freeway.

Latitude may have its headquarters in Pittsburgh, Pennsylvania, and can function a highway-speed check observe in Greenville, South Carolina. It’s going to even have engineering facilities in Dearborn, Michigan, and in Palo Alto, California.

Ford introduced BlueCruise in 2021 and launched it to autos in 2022. The Mustang Mach-E and F-150 had been the primary to get the function. Some Lincoln fashions additionally get the tech, however the model makes use of the branding ActiveGlide for the system.

In 2022, Ford launched an upgraded model 1.2 of BlueCruise. It added hands-free lane adjustments to the system’s capabilities. The enhancements additionally included improved in-lane response to different autos and a greater capacity to regulate speeds when approaching a curve. There have been 130,000 miles (209,215 kilometers) of supported highways, which was up from 100,000 miles (160,934 kilometers) when BlueCruise launched.

In January 2023, Shopper Stories examined 12 superior driver help methods. The publication gave BlueCruise a rating of 84, which was one of the best of the group. Common Motors’ Tremendous Cruise tech was second place by incomes a 75. Mercedes-Benz was third with a 72. Tesla Autopilot was in seventh place with a rating of 61. 

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