Basic Motors made a giant splash with its Tremendous Bowl advert marketing campaign final yr, however that will not be the case for the 2024 Tremendous Bowl. Talking with Ad Age, a GM spokesperson didn’t define why this was taking place, solely saying, “We regularly consider our media methods to make sure they align with our enterprise priorities.”
Final yr, the Tremendous Bowl had a document viewership of over 113 million, up from beneath 100 million in 2022, so GM definitely is not backing out as a result of promoting in the course of the halftime present is wasted.
So why is one in all America’s greatest automakers avoiding one in all America’s greatest promoting alternatives?
- GM Offers Up On Tremendous Bowl Adverts For 2024
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