BEIJING — Hainan Airways this week began letting passengers on some routes use Rokid’s augmented actuality glasses totally free for in-flight leisure, the tech startup introduced Thursday.
Chinese language start-up Rokid claimed it is the primary time AR glasses — which permit computer-generated photographs to be superimposed on the true world — have been used at scale on flights. Passengers can watch 3D motion pictures, learn e-books and play easy video games utilizing the glasses, as a substitute of doing so on a built-in monitor.
Apple’s Imaginative and prescient Professional digital actuality headset, which is not out there in China but, comes with a motion-stabilizing “travel mode” to be used on airplanes. The machine permits wearers to see the true world utilizing what the corporate calls “spatial computing” know-how.
Rokid’s take care of Hainan Airways is extra of a advertising effort to spice up customers’ consciousness of AR glasses, relatively than a big business deal, the startup’s founder and CEO Misa Zhu informed CNBC in a cellphone interview Wednesday.
He claimed Rokid was in talks “with a lot of airways” for comparable partnerships, together with at the very least one main worldwide operator. Zhu mentioned he wasn’t licensed to reveal particulars, however expects extra bulletins within the subsequent few months.
Hainan Airways is among the main flight operators in China, and presents worldwide routes as effectively. The corporate launched a brief video to advertise its collaboration with Rokid.
Zhu mentioned the airline purchased lots of of Rokid AR glasses for passengers to make use of totally free on greater than 20 flights. Every pair retails for simply over 3,000 yuan ($420) and weighs 75 grams.
For comparability, Apple’s Imaginative and prescient Professional prices about $3,500 and weighs 600 grams to 650 grams.
Hainan Airways first examined Rokid’s AR glasses on a business flight from Shenzhen to Xi’an on Wednesday, and is rolling out the units on many different flights beginning Thursday, Rokid mentioned.
The preliminary trial interval is about for a month, coinciding with the weeklong Lunar New Yr vacation in China that formally kicks off on Saturday, throughout which lots of of thousands and thousands of locals journey domestically.
“Airways are fairly excited as a result of they’ll provide extra providers, and it’s extremely aggressive,” Zhu mentioned in Mandarin, translated by CNBC.
He mentioned Rokid is in talks to include AR glasses into different technique of transit, corresponding to excessive velocity trains.