- Jaguar to replace current lineup with three high-end EVs
- Concept previewing first EV expected during 2024 Miami Art Week
- Production model to follow in 2025
It’s been three years since JLR announced a radical plan to transform Jaguar into an ultra-luxury brand selling only electric vehicles. The automaker has revealed very few details on that plan since, but CEO Adrian Mardell in May told journalists, including from Automotive News, that a concept will debut this year at an event in the U.S.
And JLR on Nov. 8, while announcing its financial results for the past quarter, confirmed that an update on Jaguar’s transformation will be revealed on Dec. 2 as part of Miami Art Week. The event is likely where the concept will be shown for the first time.
The production model is expected to follow in 2025 ahead of deliveries starting the following year. It’s a risky move for Jaguar which has already started axing its current lineup in some markets, including in its U.K. home. In these markets, dealerships, which usually also have Land Rovers to sell, will focus on clearing out current stock ahead of the new EV arrivals.
Under Jaguar’s transformation plan, which was originally formulated under Mardell’s predecessor, Thierry Bolloré, the current lineup will be replaced by three EVs positioned at higher price points than what Jaguars have cost in the recent past.
Adrian Mardell
JLR last year said the first EV will be a four-door grand tourer that will be priced from 100,000 British pounds (approximately $129,000). It will offer more power than any previous Jaguar road car and have a range of 430 miles based on the WLTP test cycle used overseas. The range should still come in well over 300 miles when measured on the stricter EPA cycle.
The GT will be based on a purpose-built EV platform named JEA (Jaguar Electrified Architecture), and will feature a NACS connector on vehicles delivered to North America.
Mardell has previously said a bespoke platform is important for separating Jaguar vehicles from Land Rover. Production will still take place at the same plants, though. The GT will be built at JLR’s plant in Solihull, U.K., where the Range Rover, Range Rover Sport, and Range Rover Velar are built, as well as the Jaguar F-Pace.
While the GT will likely target coupe-like EVs such as the Porsche Taycan and Lotus Emeya, Jaguar is also expected to launch a large XJ-replacing sedan as one of its future EVs. The third EV is tipped to be a midsize SUV to target the Bentley Bentayga and JLR’s own Range Rover Electric.