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    Title: Never Split the Difference: Negotiating As If Your Life Depended On It
    Author: Chris Voss, Tahl Raz
    Publisher: HarperCollins Publishers
    Publication Date: 2016
    Genre: Non-fiction, Business, Negotiation
    Pages: 272
    ISBN: 978-0-06-244655-6

    “Never Split the Difference: Negotiating As If Your Life Depended On It” is a comprehensive guide to negotiation written by Chris Voss, a former FBI hostage negotiator, and Tahl Raz. The book reveals the nine key principles that Voss and his colleagues used to successfully negotiate with criminals and hostage-takers, and provides practical advice on how to apply these strategies in everyday life.

    The book covers various aspects of negotiation, including:

    1. The Art of Negotiation: Understanding the importance of emotional intelligence and empathy in negotiation.
    2. The Power of Questions: Using questions to gather information and build rapport with the other party.
    3. Mirroring and Labeling: Techniques for building trust and understanding the other party’s perspective.
    4. The Power of Silence: Using silence to create space for the other party to speak and build trust.
    5. The Art of Persuasion: Persuading the other party to see things from your perspective.

    The book has been praised for its practical and accessible approach to negotiation, making it an essential resource for anyone looking to improve their negotiation skills.

    The book has received positive reviews from readers and critics alike, with many praising its comprehensive coverage of negotiation strategies and its practical applications in everyday life.

    [1] https://www.blackswanltd.com/never-split-the-difference
    [2] https://www.goodreads.com/book/show/123857637-never-split-the-difference
    [3] https://www.amazon.com/Never-Split-Difference-Negotiating-Depended/dp/1847941486
    [4] https://www.thebookshelf.vn/never-split-the-difference-negotiating-as-if-your-life-depended-on-it