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    Title: Never Split the Difference: Negotiating As If Your Life Depended On It
    Author: Chris Voss, Tahl Raz
    Publisher: HarperCollins Publishers
    Publication Date: 2016
    Genre: Non-fiction, Business, Negotiation
    Pages: 272
    ISBN: 978-0-06-244655-6

    Summary:
    “Never Split the Difference: Negotiating As If Your Life Depended On It” is a comprehensive guide to negotiation written by Chris Voss, a former FBI hostage negotiator, and Tahl Raz. The book reveals the nine key principles that Voss and his colleagues used to successfully negotiate with criminals and hostage-takers, and provides practical advice on how to apply these strategies in everyday life.

    Content:
    The book covers various aspects of negotiation, including:

    1. The Art of Negotiation: Understanding the importance of emotional intelligence and empathy in negotiation.
    2. The Power of Questions: Using questions to gather information and build rapport with the other party.
    3. Mirroring and Labeling: Techniques for building trust and understanding the other party’s perspective.
    4. The Power of Silence: Using silence to create space for the other party to speak and build trust.
    5. The Art of Persuasion: Persuading the other party to see things from your perspective.

    Impact:
    The book has been praised for its practical and accessible approach to negotiation, making it an essential resource for anyone looking to improve their negotiation skills.

    Reception:
    The book has received positive reviews from readers and critics alike, with many praising its comprehensive coverage of negotiation strategies and its practical applications in everyday life.

    Citations:
    [1] https://www.blackswanltd.com/never-split-the-difference
    [2] https://www.goodreads.com/book/show/123857637-never-split-the-difference
    [3] https://www.amazon.com/Never-Split-Difference-Negotiating-Depended/dp/1847941486
    [4] https://www.thebookshelf.vn/never-split-the-difference-negotiating-as-if-your-life-depended-on-it

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