This research shows how much influence video games have on Halloween costume trends.
Kids (and adults!) have always loved dressing up as their favorite characters, from superheroes to video game icons, especially during Halloween. A new study sheds some light on which video game characters are most popular for Halloween costumes this year.
Conducted by the online casino site Nieuwe Casino, the research looked at over 120 video game characters, analyzing searches linked to keywords like “Halloween costume” and “outfit.” Using data from the SEO tool Ahrefs, they calculated average monthly searches for these characters over the past year to reveal the most sought-after costumes for Halloween.
Parents won’t be surprised that Spider-Man dominates the list with nearly 90,000 monthly searches. His fit is super recognizable, and his agile physique and iconic web-slinging abilities make him a yearly favorite.
Right behind him is Mario, the plumber from the Super Mario series, with 67,280 searches. Mario’s simple costume—red hat, overalls, and mustache—might explain its appeal. Princess Peach, another Mario franchise favorite, ranks third with 53,070 searches. Her crown and pink gown make her costume a go-to for anyone wanting to capture a royal look, though it can be easily modernized.
Batman takes fourth place with just over 47,000 searches. His all-black suit and cape are easy to make at home and fun to wear at night. Luigi, Mario’s green-sporting brother with another simple outfit, secures fifth place with 24,080 searches.
Other characters that complete the top 10 video game character Halloween costumes include Pikachu from Pokémon with 21,320 searches, followed by Lara Croft of Tomb Raider fame in seventh place with 17,950 searches. Star Wars villain Darth Vader appears in eighth place with 17,790 searches, while Super Mario‘s Bowser lands in ninth with 17,680. Finally, Arthur Morgan, the lead character from Red Dead Redemption 2, claims the tenth spot with 12,760 searches.
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- Study Uncovers the Hottest Video Game Costumes for Halloween 2024
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