Residence affordability is a higher problem now, and homebuyers’ particular needs and wishes are extra restrained. These are the options they’re on the lookout for.
Again in 2016, subway tile was sizzling. Lately, it is a storage.
A Zillow analysis of properties bought in these halcyon days of traditionally low mortgage charges seven years in the past discovered that listings with key phrases like “subway tile,” “barn doorways” and “farmhouse sink” bought quicker and for more cash. They had been sizzling residence options.
However again in 2016, mortgage charges averaged 3.65%, and at the moment, with few properties out there and better mortgage charges making affordability a far higher problem, homebuyers’ particular needs and wishes are extra restrained.
They’re not trying to find subway tile anymore.
A brand new evaluation of property itemizing descriptions discovered that residence customers are extra desirous about area and a spot to park their automobile.
Worldwide actual property search portal Point2 Homes examined 52 million phrases present in descriptions of over 730,000 properties listed on their web site nationwide in 2022. By analyzing essentially the most broadly used phrases, the research revealed which phrases U.S. actual property brokers talked about essentially the most when describing properties throughout main geographical areas and varied value segments, thereby unveiling the terminology used to draw sure sorts of home-seekers.
The No. 1 phrase for each home and condominium customers was “storage.”
Spaciousness additionally outlined 2022’s residence descriptions: Key phrases addressing the necessity for extra “room,” “area,” and an “open ground plan” had been essentially the most broadly used to draw homebuyers, the evaluation discovered.
There are nonetheless some 5 million consumers on the market: By the tip of 2022, Zillow expects 5.1 million present properties to be sold–a 16% lower in comparison with 2021. Not surprisingly, these excessive mortgage charges and main affordability challenges are predicted to drive weaker gross sales in 2023, in keeping with Zillow (ZG) – Get Free Report.
The share of first-time residence consumers has dropped to a file low, in keeping with a November report by the Nationwide Affiliation of Realtors, which discovered that 26% of consumers had been first-time consumers, down from 34% in 2021. As for what they’re on the lookout for, 37% cited total affordability; about half of consumers cited high quality of the neighborhood, and 41% of current consumers who bought new properties had been seeking to keep away from renovations and issues with plumbing or electrical energy. About 14% of residence consumers bought a multigenerational residence.
Right here is the rating of the most well-liked key phrases for residence options and facilities from property descriptions throughout the nation from Point2 Properties. The rating relies on the key phrases used essentially the most for each homes and condos.
1. Storage
- Home searches: storage
- Rental searches: parking
Having a storage is of utmost significance for all residence customers, making it the No. 1 most talked about amenity in itemizing descriptions throughout the U.S. For condo-only searches, the extra normal “parking” was on the prime.

2. Patio/porch
- Home searches: patio/porch
- Rental searches: storage

3. Yard
- Home searches: yard
- Rental searches: pool

4. Storage
- Home searches: fire
- Rental searches: storage

5. Hearth
- Home searches: storage
- Rental searches: inside strolling distance

6. Stroll-in closet
- Home searches: walk-in closet
- Rental searches: patio/porch

7. Full bathtub
- Home searches: full bathtub
- Rental searches: nice location
A full bathtub is one with a sink, rest room tub and bathe.

8. Open ground plan
- Home searches: open ground plan
- Rental searches: walk-in closet

9. Pool
- Home searches: pool
- Rental searches: full bathtub

10. Stainless-steel home equipment
- Home searches: basement
- Rental searches: stainless-steel home equipment

11. Basement
- Home searches: stainless-steel home equipment
- Rental searches: open ground plan

12. Granite counter tops
- Home searches: granite counter tops
- Rental searches: washer-dryer

13. Hardwood flooring
- Home searches: hardwood flooring
- Rental searches: hardwood flooring

14. Nice location
- Home searches: laundry room
- Rental searches: purchasing/eating places

15. Laundry room
- Home searches: nice location
- Rental searches: granite counter tops

16. Scorching tub
- Home searches: sizzling tub
- Rental searches: fire

17. Inside strolling distance
- Home searches: inside strolling distance
- Rental searches: health heart

18. Parking
- Home searches: leisure room
- Rental searches: first ground

19. Buying/eating places
- Home searches: purchasing/eating places
- Rental searches: laundry room

20. Leisure room
- Home searches: flex/bonus room
- Rental searches: sizzling tub

21. Flex/bonus room
- Home searches: parking
- Rental searches: pure gentle

22. Spacious front room
- Home searches: spacious front room
- Rental searches: quick access

23. Pure gentle
- Home searches: spacious bedrooms
- Rental searches: spacious bedrooms

24. Spacious bedrooms
- Home searches: double vainness
- Rental searches: tennis court docket

25. Central air
- Home searches: pure gentle
- Rental searches: well-maintained

26. Double vainness
- Home searches: central air
- Rental searches: central air

27. Vaulted ceilings
- Home searches: vaulted ceilings
- Rental searches: second ground

28. Vinyl
- Home searches: formal eating room
- Rental searches: recent paint
Vinyl flooring, which comes as sheet vinyl, vinyl tile, and luxurious vinyl flooring, is sturdy, economical, enticing, waterproof and may look sensible, in keeping with The Spruce.

29. Chef’s kitchen
- Home searches: vinyl
- Rental searches: leisure room
A chef’s kitchen often affords sufficient area for a number of individuals to cook dinner and put together, a sub-zero fridge and freezer, a excessive Btu fuel vary, and a number of ovens and sinks, in keeping with Realtor.com.

30. Washer-dryer
- Home searches: chef’s kitchen
- Rental searches: tile flooring
You possibly can see the 100 most-used phrases in residence descriptions in addition to their breakdowns by area and value bracket at Point2Homes.com.
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