There’s A Way To Get Up To $5,000 Discount On A New Ford Bronco

The Ford Bronco is currently available at a massive discount, according to dealer bulletins. Ford may have already announced the updates for the 2025 Bronco, but there are still a number of 2024 models left untouched, which prompted the roll-out of discounts. However, not all Bronco variants are eligible for the maximum cashback, and there’s a specific way to slash up to $5,000 off the sticker price.

According to the dealer bulletin that CarsDirect got its hands on, the 2024 Bronco has $500 to $3,000 in manufacturer rebates, depending on the variant the customer’s getting. The best deals are reserved for the Badlands, Wildtrak, and the full-phat Bronco Raptor, which is being offered with a $3,000 Retail Customer Cash in regions like Charlotte, Detroit, Los Angeles, Phoenix, San Francisco, and Seattle.

Up To $5,000 Discount If You Own Other Brands

A $3,000 discount on a brand-new SUV is certainly welcome, but there’s a way to balloon this further. Interested buyers who currently own a Toyota, Jeep, or Subaru are eligible for Ford’s conquest cash incentive of up to $2,000 – again, depending on the location and model trim. Even better, this can be stacked on top of the aforementioned rebates, so savings could go as high as $5,000.

With these deals in place, Ford definitely wants to become the off-road go-to brand, plus it doesn’t require these owners to trade in their old vehicles. However, CarsDirect clarified that the Bronco Raptor isn’t eligible for the conquest cash incentive, which means the best variants eligible owners could go for would be Badlands and Wildtrak. Interested customers should practice due diligence and shop around for the best deals in their area.

Offer Stands For A Few Months Only

Ford offering discounts on the Bronco isn’t exactly new, but this year’s deals are way better than last year’s. As good as it sounds, though, the cashbacks are only good for a few months. According to the publication, the manufacturer rebates are only offered until March 31, probably the date the automaker projects the remaining 2024 Broncos will leave the inventory. It’s also just in time for the 2025MY Bronco to roll out to dealerships, which entered production a few days ago and marked the return of the Base trim.

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Source: CarsDirect