These Are The Most Popular Home Projects and Purchases, According To Houzz

Whether they plan on selling or they’re just prepping for long haul, home buyers are renovating their spaces. According to the 2024 U.S. Houzz & Home Study, the median amount spend on renovations has increased from $15,000 in 2020 to $24,000 in 2023.

“Renovation spending has continued to increase in recent years, likely driven by rising product and labor costs, but also a desire among homeowners to improve their spaces and create personalized sanctuaries that are more comfortable or functional,” Marine Sargsyan, staff economist at Houzz, tells me.

“Despite larger budgets, we found that renovation activity is strong, with more than half of homeowners (56%) pursuing a project in 2023, she says.

Some homeowners are priming their houses to sell them – and realize that they should fix, rather than conceal problems. However, faced with high mortgage rates, Sargsyan says many homeowners are opting to upgrade their current homes for the long haul.

“The share of renovating homeowners planning to stay in their homes for at least 11 years post-renovation inched up to 62% in 2023 – compared with 61% in 2022,” she notes. And the report reveals that Baby Boomers are taking the leading in renovation activities.

But while Baby Boomers are taking the lead in reno efforts, they were slightly edged out as it relates to spending. “Gen Xers spent the most on renovation projects for the second year in a row, with their median spend at $25,000, compared with Baby Boomers at $24,000,” Sargsyan explains.

3 Most Popular Projects

Kitchens

Kitchens continue to lead as the most commonly renovated interior room with 29% of home owners choosing to renovate this space. Kitchen renovations also had the longest reno timeline, with an average 9.6 months of planning, and 5.1 months of building.

“We’re seeing a growing trend toward universal design elements in kitchens and bathrooms, specifically, as homeowners ready their homes to age-in-place,” Sargsyan says. She points to pull-out cabinets and rounded countertops as some of the changes made by Baby Boomers. Overall, homeowners are also updating cabinets and refreshing appliances.

Bathrooms

Bathrooms are the location for the second most popular renovation projects. “Guest bathrooms are at 27% and primary bathrooms are at 25%,” Sargsyan says. On average, homeowners spend 7.8 months planning their primary bathroom projects, and 7.5 months planning guest and other bathrooms. Construction typically takes 3.9 months for primary bathroom projects and 3.6 months for guest and other bathrooms.

“Wheelchair accessible pathways, additional lighting, non-slip flooring, and grab bars are some of the renovation projects that Baby Boomers are taking on,” Sargysan explains. Overall, homeowners are updating cabinetry, countertops, and toilets.

Living Rooms

The third most popular renovation project is in the living room (21%). This space also had the second longest planning and construction timeline (8.1 months and 4.1 months, respectively).

The Most Popular Home Décor-Related Purchases

Among homeowners who made décor-related indoor purchases, these were the most popular types of purchases:

Rugs

Almost half (48%) of homeowners purchased rugs. The Shay Wool Kilim Rug is made of 87% wool and 13% cotton. Handcrafted in India, the flatweave rug is good for high-traffic areas. It’s available in several sizes and in two colors: blue and brick.

Pillows and Throws

Almost half of homeowners (48%) purchased pillows and throws. This Luxe Leather Pillow Cover Set has 100% top-grain leather on one side, and 100% linen fabric on the other side. The 20” x 20” pillow covers also have a brass zipper closure. They’re available in two colors: cognac and brown. Note that the pillow inserts are not included.

Artwork

The survey reveals that 42% of homeowners purchased artwork. The Lemons in Sunlight Canvas Print is just one of the various types of canvas art work available in sizes ranging from 12” x 16” to 40” x 55.” In addition to canvas prints, the artwork also comes in posters and prints in such categories as music, maps and cities, sports, space, famous painters, and text.

Small Furniture

Also, popular on the list was small furniture, purchased by 39%. The Dram Bar Cart is versatile enough to also be used to hold books, office supplies, or even to house your plants. The metal frame, along with two plywood trays, are durable enough to roll across the room or through the house, even when fully loaded. The tray is available in either an oak or walnut finish.

Large Furniture

Among survey respondents, 37% purchased large furniture. The Burrard Bella Caramel Sofa is made of waxed Italian-tanned leather and has double-stitched seams and hand-folded corners. The foam and polyester fiber-filled cushions have removable covers, and the slim legs underneath provide stability without being bulky.

Window Treatments

Over a third (34%) or homeowners purchased window treatments. These Emery Textured Window Curtains combine form and function. Available in several colors — including antique red, jade, silver, smoke, and taupe — the curtains are stylish enough to hang in any almost any room. They’re available with a cotton liner, or a light blocking liner. The rod pocket and hidden back tabs provide dual hanging options.

Storage/Organization

A full third (33%) of surveyed homeowners purchased storage/organization items. The Lifton Lane Brown Leather Traditional Trunk Set is made of durable faux leather. The three trunks of various sizes each include buckle straps, bolted handles, and rivet details. They can be displayed separately or stacked together to provide storage and serve as accent pieces in almost any room.

Lamps

Almost a third (32%) of homeowners purchased lamps. A new interpretation of the Japanese rice paper lantern, the Audo Hashira Table Lamp is an elegant and minimalist choice. The linen shade is translucent and projects light in various directions, and it sits atop a stained oak base. The cylindrical lamp also has a metal frame and textile cord, and it uses a dimmer switch.

Holiday Décor

Holiday décor was also a popular purchase (29%). This Fleur De Sel Wreath is an example of decor items that can be swapped out every season. It’s hand assembled and has a natural twig base. The wreath is also free of pesticides and herbicides.

Mirrors

The tenth most popular décor item (28%) is mirrors. This Beau Walnut Floor Mirror can be placed in the hallway as a stylish accent, in the living room to bounce light around the room, or in the bedroom so you can check your appearance before leaving the house. The mirror is surrounded by solid and veneered wool, and has leather straps and hardware if you want to secure it to the wall.