Tiffany & Co. names BTS star Jimin as brand ambassador

Tiffany & Co. has named BTS member Jimin as its newest brand “ambassador,” marking the company’s latest foray into the burgeoning Asian luxury goods market.

Under the partnership, the K-pop star will appear in ad campaigns for Tiffany and attend high-profile branding events. A still shot from the luxury jeweler’s upcoming advertising campaign, out this spring, features Jimin sporting several of the brand’s “Lock” bracelets.

“It is a great honor to partner with Tiffany and embody the values of a brand that has a passion for design, innovation and artistry,” Jimin said in a statement. 

BTS member Jimin, which Tiffany & Co. on March 2, 2023, announced as its newest brand “ambassador,” is pictured wearing some of the jewelry maker’s lock bracelets.

Hyeawon Kang

Jimin, whose full name is Park Ji-min, is no stranger to endorsement deals with luxury fashion brands. Earlier this year, the 27-year-old singer signed a global ambassadorship deal with Dior after years of promoting the brand alongside his BTS bandmates.

Jimin is the second Korean recording artist to star in a Tiffany advertising campaign. Rosé, a member of the popular K-pop girl band Black Pink, teamed with the brand in 2021.

Luxury brands have forged several strategic partnerships with prominent K-pop stars over the past few years in an effort to make inroads in Asia’s rapidly growing luxury goods markets.

Tiffany stepped up its focus on the Asia-Pacific market after its 2019 acquisition by luxury goods conglomerate LVMH. Tiffany’s store locator lists 39 stores in China and 23 shops in South Korea. 

Read original article here

News Summary:

  • Tiffany & Co. names BTS star Jimin as brand ambassador
  • Check all news and articles from the latest Tech updates.
  • Please Subscribe us at Google News.
Denial of responsibility! Neefina is an automatic aggregator around the global media. All the content are available free on Internet. We have just arranged it in one platform for educational purpose only. In each content, the hyperlink to the primary source is specified. All trademarks belong to their rightful owners, all materials to their authors. If you are the owner of the content and do not want us to publish your materials on our website, please contact us by email: hl.footballs@gmail.com The content will be deleted within 24 hours.

Related Articles

Back to top button