(CNN) – Uber Eats is enhancing a peanut allergy reference out of its Tremendous Bowl industrial after it confronted backlash for making gentle of the situation, in accordance with a meals allergy advocate group.
The celebrity-heavy advert contains a working joke about folks’s forgetfulness towards fixed reminders that Uber Eats’ providers transcend meals supply.
One clip exhibits a person consuming peanut butter whereas studying the jar’s label, seemingly forgetting there are peanuts in peanut butter. He’s visibly having an allergic response and breaking out in hives.
In fantastic print, a discover on the advert says, “Please please please don’t forget there are peanuts in peanut butter.”
The Meals Allergy & Analysis Schooling Group, a nonprofit centered on meals allergy consciousness, said Wednesday on social media that it was upset Uber Eats would make gentle of life-threatening meals allergic reactions.
The nonprofit stated 33 million People endure from the situation, which is not any joke.
Following the backlash, Uber Eats stated it would minimize the allergy reference from its advert, in accordance with FARE CEO Dr. Sung Poblete. She made the announcement Friday on social media.
“Thanks, Uber, for listening to our perspective and changing into a FARE ally. Collectively, let’s foster an atmosphere the place each particular person is revered and well being circumstances are by no means handled evenly,” stated Poblete within the video.
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