(CNN) – Uber Eats is enhancing a peanut allergy reference out of its Tremendous Bowl industrial after it confronted backlash for making gentle of the situation, in accordance with a meals allergy advocate group.
The celebrity-heavy advert incorporates a operating joke about folks’s forgetfulness in opposition to fixed reminders that Uber Eats’ companies transcend meals supply.
One clip exhibits a person consuming peanut butter whereas studying the jar’s label, seemingly forgetting there are peanuts in peanut butter. He’s visibly having an allergic response and breaking out in hives.
In superb print, a discover on the advert says, “Please please please don’t forget there are peanuts in peanut butter.”
The Meals Allergy & Analysis Schooling Group, a nonprofit targeted on meals allergy consciousness, said Wednesday on social media that it was disillusioned Uber Eats would make gentle of life-threatening meals allergy symptoms.
The nonprofit mentioned 33 million Individuals undergo from the situation, which isn’t any joke.
Following the backlash, Uber Eats mentioned it’ll reduce the allergy reference from its advert, in accordance with FARE CEO Dr. Sung Poblete. She made the announcement Friday on social media.
“Thanks, Uber, for listening to our perspective and turning into a FARE ally. Collectively, let’s foster an atmosphere the place each particular person is revered and well being situations are by no means handled frivolously,” mentioned Poblete within the video.
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