Uber’s Redesigned App Places The Focus On Personalization

The revamped Uber app gives a extra personalised expertise, together with vacation spot solutions and suggestions on learn how to save when utilizing the app.

Uber has introduced a significant overhaul of its cell app and launched a lot of new options and design components that the corporate says will make the client expertise extra pleasing. Uber is among the largest trip aggregators on the earth, with operations in dozens of nations and hundreds of cities globally. In 2020, the pandemic and the following social distancing laws hit the corporate exhausting, forcing it to droop its widespread carpooling service, Uber Pool. Nevertheless, the corporate has since resumed shared rides in a number of cities as a part of a brand new service referred to as UberX Share.


In accordance with Uber, the redesigned app brings three primary adjustments – a brand new house display screen, a extra personalised expertise when reserving a trip, and Dwell Actions and Dynamic Island help for suitable iPhones. Beginning with the brand new house display screen, Uber says it now gives a extra simplified expertise that can enable customers to ebook rides and Uber Eats deliveries simply with fewer faucets. The corporate additionally added a brand new ‘Providers’ tab that can enable customers to search out all of the out there trip choices and supply choices of their metropolis. There’s additionally a brand new ‘Exercise Hub’ that can assist customers hold monitor of all their rides and Uber Eats orders in a single place. Customers will not want a devoted Uber Eats app anymore.

Associated: How To Add Additional Stops On Uber

New Options In The Uber App

White Uber logo on black background

The brand new Uber app helps Dwell Actions on iPhones operating iOS 16 and later, permitting customers to trace their rides and obtain important updates like automobile particulars, ETA info, and journey standing on the lock display screen. iPhone 14 Professional and Professional Max customers even have one thing unique, with all related info now being displayed on the Dynamic island, enabling them to maintain a monitor of their rides even whereas utilizing different apps.

The largest change, nonetheless, is how the app can now provide personalised solutions in regards to the vacation spot at any time when a consumer tries to ebook a cab. When a consumer faucets the ‘The place to’ button on the house display screen, their ‘Saved Locations’ will seem on the display screen and the app will recommend “a listing of personalised locations and trip sorts based mostly in your preferences, previous journeys, and probably locations.” The app will even share personalised suggestions on how the consumer can get monetary savings whereas utilizing Uber of their metropolis, based mostly on how they use the app.

As competitors heats up within the ride-hailing house, Uber is hoping that will probably be in a position to keep the market chief by providing new methods to maintain its customers engaged. Personalization is the brand new buzzword, with most service suppliers trying to provide their subscribers personalised providers to earn their loyalty with out having to take pleasure in expensive worth wars. Uber hopes that its new options won’t solely assist it retain customers however will even get some Lyft customers to modify over within the coming weeks and months.

Extra: How To Place A Group Order On Uber Eats & Cut up The Invoice With Mates

Supply: Uber

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