After Russian President Vladimir Putin introduced the nation’s invasion of Ukraine final February, Natalia Smirnova’s cellphone began ringing off the hook. The monetary adviser’s Russian purchasers have been panicking. “Ought to I purchase gold?” one requested her. “If worst involves worst, a minimum of I can bury it.”
That angle was shared by many — and turned Russia into an sudden nation of gold bugs virtually in a single day.
Demand for gold bars and cash final yr grew quicker in Russia than in some other nation, rising to just about 5 instances the extent of the earlier yr, in line with knowledge from the World Gold Council.
Whereas Russia has lengthy been one of many world’s largest gold producers, accounting for nearly a tenth of worldwide manufacturing, its retail buyers have traditionally shunned the metallic, partly attributable to a 20 per cent worth added tax on purchases of bars.
Folks normally turned to {dollars} and euros throughout instances of bother. However that has all modified.
“Non-public residents are searching for a approach to save cash, and euros and {dollars} are briefly provide, so the recognition of gold has surged,” mentioned Vitaly Nesis, chief government of Polymetal, an Anglo-Russian gold producer. “So long as we expertise geopolitical instability, the demand for gold could also be vital.”
The change to gold has been strongly inspired by the Russian authorities.
The central financial institution in March restricted gross sales of international forex, and on the identical day Putin scrapped VAT on gold bar purchases, sparking a surge in shopping for.
Finance minister Anton Siluanov advised Russians that the greenback was “unstable” and uncovered to “varied dangers”, highlighting that treasured metals have been a gorgeous various. “Investing in gold shall be a fantastic various to {dollars} amid an unstable geopolitical scenario,” he mentioned in a press launch in March.
Russian consumers have been quickly queueing for gold. As banks rushed to fulfill demand for the smaller bars most popular by retail buyers, Sberbank, an enormous state-owned financial institution, warned its prospects a couple of potential scarcity of the smaller sizes. Sberbank accounts for about 80 per cent of gold bars and cash bought in Russia, in line with its press workplace.
In Russia, many authorised sellers can distribute cash however solely banks are allowed to promote bars. Regardless of this, private ads of second-hand bars flooded Avito, the nation’s main on-line market for used items.
To calm the frenzy, the Russian central financial institution stopped shopping for gold on March 15 — two weeks after its first gold buy in two years — however resumed 10 days later. “The market was disoriented,” the financial institution’s first deputy governor, Alexei Zabotkin, mentioned later by means of clarification for the financial institution’s exercise.
In 2022, world gold demand rose 18 per cent to its highest stage in additional than a decade, propelled by giant purchases from central banks, as international locations sought to diversify away from the greenback.
Business analysts imagine the Russian central financial institution was a big purchaser, however they aren’t sure as a result of the establishment stopped reporting its reserves quickly after the warfare in Ukraine started.

Gold costs rose virtually 20 per cent from their trough in November to the tip of January, fuelled partially by purchases from Asia and Russia, in line with Bernard Dahdah, commodities analyst at Natixis.
“There’s a whole lot of effort by Russia and China to make the greenback [less influential] — to cease it from being the petrodollar,” he mentioned.
The worth has fallen 4.4 per cent this month as euphoria about China’s post-coronavirus reopening has waned.
The current coverage adjustments in Russia are just like the best way China opened up its gold market in the beginning of the 2008 monetary disaster, he mentioned. “The Chinese language made it a lot simpler for buyers to purchase into gold. And that’s after we noticed the growth.”
Regardless of final yr’s surge, Russian demand for gold bars and cash final yr was solely 2 per cent of the worldwide whole, in line with World Gold Council knowledge. China, at 19 per cent, stays the world’s greatest purchaser, adopted by Germany and India.
Russian gold miners are additionally determined to search out new consumers as folks search to diversify their financial savings. Earlier than the warfare, Russia consumed only a fifth of its gold, exporting the remainder.
In the direction of the tip of 2022, Russia succeeded in redirecting gold exports to Asia, particularly China, mentioned Valery Yemelyanov, inventory market analyst at BCS World of Investments. Russian gold exports to China skyrocketed by 63 per cent, rising $150mn yr on yr, Chinese language customs knowledge exhibits.
Below-developed infrastructure for retail gold funding could, nonetheless, dampen public enthusiasm. Folks can solely promote the bars again to banks, for instance.
Storing gold is one other difficulty as a result of many individuals retailer gold at residence. Each scratch can cut back the worth of a gold bar, mentioned Smirnova, the monetary guide. “Not everybody understands they can not preserve bars in a shoebox.”
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